[
  {
    "term": "Bird Buddy",
    "term_type": "brand",
    "et_volume": 49500,
    "et_growth_pct": 145,
    "et_scope": "worldwide (Exploding Topics default; locale not confirmed)",
    "et_basis": "modeled estimate (Exploding Topics)",
    "measured_us_volume": "10,000-100,000 / mo",
    "measured_us_source": "Google Keyword Planner, US, Jun 2025-May 2026 (bucketed)",
    "trends_us_direction": "High and well above the category anchor; rose to a Nov 2024 peak, then softened through 2025-2026",
    "et_growth_status": "not corroborated: US Google Trends plateaued after Nov 2024, so the modeled +145% does not hold on measured US interest",
    "verdict": "DEMAND-CORROBORATED",
    "verdict_note": "US demand exists and is large (measured anchor-class volume). The dominant brand term. Corroborated on level, not on the modeled growth.",
    "downstream_action": "Strengthen existing Bird Buddy coverage (issue #31)",
    "as_of": "2026-06-18"
  },
  {
    "term": "Smart Bird Feeder",
    "term_type": "category",
    "et_volume": 14800,
    "et_growth_pct": 3133,
    "et_scope": "worldwide (Exploding Topics default; locale not confirmed)",
    "et_basis": "modeled estimate (Exploding Topics)",
    "measured_us_volume": "10,000-100,000 / mo",
    "measured_us_source": "Google Keyword Planner, US, Jun 2025-May 2026 (bucketed; same order of magnitude as the birdfy and bird-feeder-camera reference terms)",
    "trends_us_direction": "Rising: winter peaks grew three years running and a spring 2026 surge held; on the shared comparison axis its 5-year average still sits just below the anchor",
    "et_growth_status": "not corroborated: the modeled +3133% reads as a small-base / category-birth artifact, not a measured rate",
    "verdict": "DEMAND-CORROBORATED",
    "verdict_note": "The weakest of the corroborated set. Rests on a single measured leg (an order-of-magnitude-wide volume bucket) plus rising US direction plus a category-wide subscription autocomplete cluster; the 5-year relative interest is below the anchor. Re-confirm once it earns first-party impressions.",
    "downstream_action": "Buyer-guide pillar page, live (issue #32)",
    "as_of": "2026-06-18"
  },
  {
    "term": "AI Bird Feeder",
    "term_type": "category",
    "et_volume": 880,
    "et_growth_pct": 3200,
    "et_scope": "worldwide (Exploding Topics default; locale not confirmed)",
    "et_basis": "modeled estimate (Exploding Topics)",
    "measured_us_volume": "100-1,000 / mo",
    "measured_us_source": "Google Keyword Planner, US, Jun 2025-May 2026 (bucketed; a measured +900% 3-month change on a tiny base)",
    "trends_us_direction": "A real but small recent US rise on its own axis, far below the category anchor; the base is tiny, so read the direction, not the size",
    "et_growth_status": "partially measured: a +900% 3-month change is real, but on a 100-1,000/mo base it amplifies tiny absolute movement",
    "verdict": "PLAUSIBLE-UNCONFIRMED",
    "verdict_note": "Genuine, rising, and US-pinned, but the measured US volume is too small to anchor a full page. Treated as an emerging frame.",
    "downstream_action": "Lightweight AI-identification test page, live (issue #33); promote to a full pillar only if it earns first-party AI-intent impressions",
    "as_of": "2026-06-18"
  },
  {
    "term": "toddleroo",
    "term_type": "adjacent_brand",
    "et_volume": 720,
    "et_growth_pct": 22,
    "et_scope": "worldwide (Exploding Topics default; locale not confirmed)",
    "et_basis": "modeled estimate (Exploding Topics)",
    "measured_us_volume": "not pulled",
    "measured_us_source": "deferred: low growth, adjacent brand, gates no content decision (out of scope of the 2026-06-18 validation pass)",
    "trends_us_direction": "not read",
    "et_growth_status": "not assessed against US data",
    "verdict": "UNVALIDATED",
    "verdict_note": "Listed for completeness with its Exploding Topics figure only. We have not run it against measured US data, so it carries no validated demand signal and drives no content.",
    "downstream_action": "none (revisit only if a toddleroo-specific page is ever proposed)",
    "as_of": "2026-06-18"
  }
]